The power of promotional products is not just a notion – it's a proven reality. According to a recent study by the Promotional Products Association International (PPAI), promotional items stand as unparalleled champions in achieving maximum reach, recall, and consumer engagement compared to any other advertising channel.
89% of consumers have received a promotional product in the last 6 months, resulting in a resounding 82% harbouring a more favourable impression of the brand.
What's even more impressive? A staggering 9 in 10 individuals can recall the branding, with 8 in 10 recalling the message and 7 in 10 remembering the call to action.
The effectiveness of promotional products transcends generational gaps, securing its position as the number 1 most impactful form of advertising to prompt action across all age groups.
When it comes to prompting action, promotional products lead the way with 80% of recipients conducting brand research and a remarkable 83% expressing an increased likelihood to do business with the brand. Beyond the immediate impact, these products have a remarkable staying power, with 81% of individuals keeping promotional items for more than a year.
So, why are promotional products so effective? The top three reasons are clear: they are functional, trendy, and fun.
It's not just about putting your brand in someone's hand; it's about making a lasting impression through items that seamlessly integrate into their daily lives.
At The Panthera Collective, we understand the science behind successful branded merchandise. From clothing that resonates with current trends to functional items that become indispensable daily companions, our approach to promotional products is strategic and results-driven. We don't just create merchandise; we craft experiences that linger in the minds of your audience.
Ready to elevate your brand through the undeniable power of promotional products? Contact us today, and let's embark on a journey to create branded items that not only bear your logo but leave an indelible mark on your audience – functional, trendy, and undeniably fun. Your brand deserves to be more than just noticed; it deserves to be remembered.
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